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Research reports

Creative qualitative research into female depilation and electric razors

The present research was designed to assist in understandingof these features of the UK market and, against thisbackground, to evaluate new electric razor designs and putforward suggestions for the optimum razor and case. Comparable qualitative...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
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Citation

, C. (1977a, October 01). Creative qualitative research into female depilation and electric razors. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/creative-qualitative-research-into-female-depilation-and-electric-razors


Research reports

Prudential TV advertising pretest

The general objectives of this research were to makean evaluation of likely reactions to "Harbour" fromthe main target. sectors, and to identify any negativeswhich may require modification in the film. The30 second and 15-second versions were both...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
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Citation

, C. (1977a, September 01). Prudential TV advertising pretest . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/prudential-tv-advertising-pretest-


Research reports

Qualitative research on concept evaluation for Setting Custard

H. J. Heinz Research and Development have developeda custard that will set like blancmange once ithas been heated and allowed to cool. Six conceptstatements have been developed for this product, covering a spectrum of alternative positionings.An...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
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Citation

, C. (1977a, August 01). Qualitative research on concept evaluation for Setting Custard. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-concept-evaluation-for-setting-custard


Research reports

Qualitative research into 1977 paint advertising

This research was designed to assess how consumersevaluate Dulux against competition in terms of its premiumand to provide guidance on how its premium can be bestjustified in 1978. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
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Citation

, C. (1977a, August 01). Qualitative research into 1977 paint advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-1977-paint-advertising


Research papers

An evaluation of the use made of evaluation research in a national tourist board

The paper argues that this research, as well as providing a necessary check on the Board's marketing performance, should provide useful guidance to the creation of future marketing. In order to assess the extent to which such research has proved so...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Rodney A. Oliver
June 15, 1977
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Citation

Oliver, R. A. (1977a, June 15). An evaluation of the use made of evaluation research in a national tourist board. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-evaluation-of-the-use-made-of-evaluation-research-in-a-national-tourist-board


Research reports

Qualitative research into Tango advertising developments

Doyle, Dane, Bernbach Limited have developeda new approach for the advertising of Tangofor Beechams Limited.This approach, embodying the 'fruit that dances'theme, was required to be submitted forconsumer evaluation, along with two otherapproaches....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
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Citation

, C. (1977a, May 01). Qualitative research into Tango advertising developments. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-tango-advertising-developments


Research reports

Qualitative research into a TV commercial for the British gas corporation

Wells-O'Brien Ltd. has developed a commercial for the British Gas Corporation which was required tobe submitted for consumer evaluation. The present report contains the results of the researchprogram. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
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Citation

, C. (1977a, May 01). Qualitative research into a TV commercial for the British gas corporation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-a-tv-commercial-for-the-british-gas-corporation


Research reports

Quantitative research into gas advertising

Two television commercials have been developed to promote the image of the British Gas Industry, code-named 'NorthSea' and 'Kitchen'.These were subjected to Consumer Evaluation via a HallTest, using 84 respondents in all. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
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Citation

, C. (1977a, May 01). Quantitative research into gas advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quantitative-research-into-gas-advertising


Research reports

Qualitative research into Forest Bark creative developments

Following exploratory qualitative research into ForestBark and the peat market, a number of creative approacheswere developed which required consumer evaluation.The present report contains the results of this research. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
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Citation

, C. (1977a, April 01). Qualitative research into Forest Bark creative developments. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-forest-bark-creative-developments